A seventh-generation North Carolinian with an eye for detail and a heart for storytelling, Will Sigmon first picked up a camera in high school—and never really put it down. What began as a casual creative outlet quickly became a lifelong pursuit, evolving into a multi-faceted media business built on clarity, emotion, and purpose.

With nearly two decades of hands-on experience and over three years of professional client work, Will blends artistry with strategy. He specializes in story-first visuals—from photography and videography to design and digital content—crafted to connect, resonate, and endure.

Will doesn’t just document moments—he distills meaning. Whether he’s building a visual brand, shaping a podcast’s narrative arc, or designing assets that tell a deeper story, his work is rooted in intention, empathy, and a quiet refusal to do anything halfway.

He lives in North Raleigh with his wife Cassie, a passionate second-grade teacher, and their four rescue dogs: Lucky, Rocky, Maggie, and Josie. When he’s not behind the lens or crafting strategy for a client, you’ll likely find him exploring tech, tinkering with AI tools, or chasing sunsets with a drone in hand.