The Team

I'm a seventh-generation North Carolinian who started with a camera and ended up building software. The lens changed, but the job's the same: distill meaning, serve the story.

Before AI tools existed, I was shooting weddings, editing podcasts, designing logos, and producing videos. Those years taught me what good actually looks like—the pacing, the framing, the details that make something feel real instead of generated.

Now I use AI as a tool, not a crutch. I bring a human eye to every output—scrutinizing, refining, and humanizing until it doesn't feel like a machine made it. Because I know what authenticity looks like from actually doing the work.

I work best with founders and nonprofits who want fewer features, clearer outcomes, and systems that feel calm—not chaotic.

Based in Raleigh, NC with my wife Cassie and our four rescue dogs.